I had the pleasure of working with Minnetonka-based business owner, Jen Alexander, on the branding of her plant-based soups and spreads, i.e. Jen’s Jars. Jen is on a mission to make healthy, real food that is equal parts nutritious, convenient, and delicious. Jen wanted a handcrafted, bountiful and playful look her her brand. I designed a branding package that included her logotype, brand illustrations, labels and signage for her markets and in-store demos. You can find these flirty little jars on the shelves at Lakewinds co-op locations and seasonally at many of Minneapolis’ farmers markets.