Brand Guide + Narrative
Shortly after I came on board, the Surescripts in-house creative team enlisted me to help evolve their branding. Here you’ll see few of the many layouts I designed for Surescripts’ comprehensive brand guide and brand narrative. I worked closely with the creative director and senior marketing copywriter to develop content.
The goal was to differentiate Surescripts in the healthcare IT market, and elevate the look of their brand, without doing a total overhaul. We did so with trendy duotone imagery, fun and emotive lifestyle photography, contemporary monoline icons and illustrations. We also introduced a complimentary typeface—sturdy and robust, Univers.